I'm having trouble doing a SWOT for DI ( Demensional Innovations - The 3-D print LSAM: Opportunity or Dilemma?

DI Dimensional Innovations - The 3-D Print LSAM: Opportunity or Dilemma? SWOT Design, Make, Innovate Opportun Between a stretch of Merriam Drive and railroad tracks in Overland Park lie the offices of Dimensional Innovations. With concrete slab walls studded with docks, it looks like a million other industrial buildings --- until you go inside. Dimensional Innovations is a magic place where imagination becomes reality. On any given day, employees may be working on a replica of Death Star from "Star Wars", a giant goalic mask, or a dinosaur. Technology adds another dimension to the company's work. An interactive exhibit for a museum combines a motorcycle with virtual reality technology to let people experience jumping the bike over buses like Evel Knievel. For another project, a 360-degree video let's users see what it's like to skydive without ever leaving the ground. Dimensional Innovation's own story is as dream-come-true as some of its projects. mid-April, 2019 the greater-Kansas City-based Dimensional Innovations (DI) took delivery an LSAM (L-Sam or Large Scale Additive Manufacturing system, 3-D printing system). crmwood Corporation, a 50-year-old Indiana-based manufacturing firm, had designed and nufactured the printing system. Thermwood was a major supplier of CNC (computer meric controlled) traditional manufacturing cquipment. The firm was taking the lead in eloping 3D/additive printing technologies about 2016 and had begun to develop a series of ents related to 3D printing. The LSAM printer, like others Thermwood produced, used on-fiber reinforced thermoplastic composite materials as its "printing" material. The M could produce ".. . large to very large reinforced thermoplastic composite parts" igh a "... two-step, near-net-shape production process." Companies in aerospace, motive, boating, foundry, and other thermoforming industries were looking for equipment ould produce "...large-scale tooling, masters, molds, fixtures, patterns, and plugs". ver, in early 2019 there were very few large-scale 3-D printers available. SAM was the largest 3-D printer available for printing with carbon fiber reinforced plastic materials. It could print shapes, parts or completed products, up to 10' high, five de, and 100 feet long. eting in mid-April, just before the printer's delivery day, Dimensional Innovations (DI) cker Trotter and COO Tom Collins talked over coffee. Collins was looking at the from Thermwood that depicted the 3-D printing machine to be delivered the g week. Collins said, "Well, you saw---we have the space for the LSAM all ready in " Trotter mused, "That is the largest investment we have made to date. When the e bought the LSAM for is completed later this year, we have to have the plans to d down carefully and be ready to go to market with its capabilities. We haven't let v under our feet when opportunities have arisen in the past and the 3-D printer is no We need to start generating a revenue stream from this investment --- a profitable ream." In late linneap projects im in M