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Question 1, HMC 1.1 How It Worked out at Comcast Suzanne and her team tested Options 2 vs. 3 with a sample of customers who just purchased Xfinity. These customers received the normal 90 d promotional offer to sign up for Xfinity mobile service and receive a $500 Visa gift card. The other half received an educational" email about the months later) Option #3 carried the day: Customers seemed to pay more attention to the content when the message was positioned as educational rather than The data clearly showed that Option #3 was more effective: Customers were likely to open the email, and more likely to click through to the ad. - sometimes less is more. Figure 1. Comcast Options xfinitymobile Comcast's emphasis on increasing their product line to meet the needs and desires of their customer indicates that Comcast *** + A. practices the value chain concept B. practices the marketing concept C. uses a marketing mix D. offers a commerce marketplace O E. has a production orientation sometimes less is more. Figure 1. Comcast Options xfinitymobile From the benefits of being What was Comcast's priority in regard to customer service when "onboarding" customers? O A. To offer all products that Comcast sells OB. To offer customers a wide array of marketing messages C. To stay in touch with customers D. To be sure to let customers know all details about installation and activation E. To email customers about all products, whether they currently subscribe to them or not Option #3 carried the day: Customers seemed to pay more attention to the content when the message was positioned as educational rather than The data clearly showed that Option #3 was more effective: Customers were likely to open the email, and more likely to click through to the ad. sometimes less is more. Figure 1. Comcast Options xfinitymobile Fritis What did Comcast discover in its research of various email option scenarios to customers in regard to marketing? A. Customers reacted more favorably to messages that included a subtle sales pitch than to any other type of email. B. Customers commented that they appreciated daily emails from a consistent employee of Conicast C. Customers paid more attention to the content of email when the message was deemed educational rather than primarily a sales pitch D. Customers paid more attention to email that is sent daily rather than messages that are sent less frequently, O E. Customers ranked promotional emails as the most desired, Ask My Instructor Print Option #3 carried the day: Customers seemed to pay more attention to the content when the message was positioned as educational rather than when it was clearly a The data clearly showed that Option #3 was more effective: Customers were likely to open the email, and more likely to click through to the ad. Most importantly, they sometimes less is more. Figure 1. Comcast Options Xfinity mobile During Comcast's "onboarding phase with customers, communication platforms like email and SMS were used to send messages. What was the result? O A. Customers' ratings of satisfaction with their service climbed only for emails sent from some specific agents and declines for emails sent from other agents O B. Customers' ratings of satisfaction with their service climbed significantly OC. Customers' ratings of satisfaction with their service declined for most of their products, D. Customers' ratings of satisfaction with their service differed among products E. Customers' ratings of satisfaction with their service declined gra Ask My Instructor Print MacBook Air Homework: Ch 1 Here's My Choice by Suzanne McFad... Question 5, HMC 1.5 HW Score: 0%, 0 of 6 points O Points of 1 How It Worked Out at Comcast Burarne and her team tested Options 2 vs. 3wth a sample of customers who just purchased Xfinity. These customers received the normal day communication. In addition, one-half of the lett samarec promotional offer to sign up for Xinity mobile service and receive a 5600 Visa gift card. The other half received an educational mal about the advantages of the vicerat didn't dute an actual other could months later) Option 3 cueried the day. Customer seemed to pay more attention to the content when the message was positioned as educational rotor Ban when it was clearly sales pitch. Powo 1 x vhows Die two resso The data clearly showed that Option #3 won more effective customers were they to open the email, and more ikely to click through to the at. Most importantly, they were more like to actually upgrade theller sometimes less is more Figure 1. Comcast Options xfinitymoble Comonst, just as many other large companies, uses motrion to measure the effectiveness of various marketing campaign Which of the following was NOT one of Conca's morica for mer anal campaign? A Click through rate B. Open rato G Conversion rate OD. Fulfillment rate Clos Ask My Instructor Print Book Air