Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

im providing a link this assignment had to be done in EXCEL SHEET. please please make only in Excel. https://youtu.be/borUZRIUSg4 Marketing by the Numbers: Pricey

im providing a link this assignment had to be done in EXCEL SHEET. please please make only in Excel.
https://youtu.be/borUZRIUSg4
image text in transcribed
Marketing by the Numbers: Pricey Sheets Many luxury sheets cost less than $200 to make but sell for more than $500 in retail stores. Some cost even moreconsumers pay almost $3,000 for Frett'e "Tangeri Pizzo" kingsize luxury linens. The creators of a new brand of luxury linens, called Boll \& Branch, have entered this market and are determining the price at which to sell their sheets directly to consumers online. They want to price their sheets lower than most brands but still want to earn an adequate margin on sales. The sheets come in a luxurious box that can be reused to store lingerie, jewelry, or other keepsakes. The Boll \& Branch brand touts fair trade practices when sourcing its high-grade longstaple organic cotton from India. Given the cost information below, answer the following questions. Cost/King-size Set Raw Cotton $28,00 Spinning/Weaving/Dyeing $12.00 Cut/Sew/Finishing $10.00 Material Transportation $3.00 Factory Fee $16.00 Inspection and Import Fees $14.00 Ocean Freight/Insurance $5.00 Warehousing \$ 8.00 Packaging $15.00 Promotion $30.00 Customer Shipping $15.00 Q-1 Given the cost per king-size sheet set above, and assuming the manufacturer has total fixed costs of $500,000 and estimates first year sales will be 50,000 sets, determine the price to consumers if the company desires a 40 percent margin on sales. Q-2 If the company decides to sell through retailers instead of directly to consumers online, to maintain the consumer price you calculated in the previous question, at what price must it sell the product to a wholesaler who then sells it to retailers? Assume wholesalers desire a 10 percent margin and retailers get a 20 percent margin, both based on their respective selling prices. Marketing by the Numbers: Pricey Sheets Many luxury sheets cost less than $200 to make but sell for more than $500 in retail stores. Some cost even moreconsumers pay almost $3,000 for Frett'e "Tangeri Pizzo" kingsize luxury linens. The creators of a new brand of luxury linens, called Boll \& Branch, have entered this market and are determining the price at which to sell their sheets directly to consumers online. They want to price their sheets lower than most brands but still want to earn an adequate margin on sales. The sheets come in a luxurious box that can be reused to store lingerie, jewelry, or other keepsakes. The Boll \& Branch brand touts fair trade practices when sourcing its high-grade longstaple organic cotton from India. Given the cost information below, answer the following questions. Cost/King-size Set Raw Cotton $28,00 Spinning/Weaving/Dyeing $12.00 Cut/Sew/Finishing $10.00 Material Transportation $3.00 Factory Fee $16.00 Inspection and Import Fees $14.00 Ocean Freight/Insurance $5.00 Warehousing \$ 8.00 Packaging $15.00 Promotion $30.00 Customer Shipping $15.00 Q-1 Given the cost per king-size sheet set above, and assuming the manufacturer has total fixed costs of $500,000 and estimates first year sales will be 50,000 sets, determine the price to consumers if the company desires a 40 percent margin on sales. Q-2 If the company decides to sell through retailers instead of directly to consumers online, to maintain the consumer price you calculated in the previous question, at what price must it sell the product to a wholesaler who then sells it to retailers? Assume wholesalers desire a 10 percent margin and retailers get a 20 percent margin, both based on their respective selling prices

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Accounting What the Numbers Mean

Authors: David H. Marshall, Wayne W. McManus, Daniel F. Viele

10th edition

9780077515904, 007802529X, 77515900, 978-0078025297

More Books

Students also viewed these Accounting questions