I'm working on a term paper about heartbeat identification as a biometric authentication method, and I'm having trouble finding information and determining how to address about the following topics. My term paper focuses primarily on the Indian market, with examples from Honeywell and IDEMIA.

Situational Analysis

A. Macro-Environment Influences: Customer purchasing habits, seasonal consumer issues, regulatory issues, domestic and international risks and challenges, etc.

B. Industry Competitive Analysis: Technology competitors, and competitors for the proposed product/service

C. Issue Analysis: Other compounding factors not analyzed above, such as existing patents, current products, regulatory approval hurdles, costs to commercialize product/service, ease of customer adoption, etc.

D. SWOT Analysis: take into account the technology, products, industry, and macro environments.