I'm writing a paper on the economics of Proctor and Gamble and specifically Old Spice. The key points are to determine whether the market structure of the industry in which your chosen company operates is perfectly competitive, monopolistically competitive, oligopolistic, or monopolistic. With a Justification of why. Additionally, there needs to be an assessment of how the type of market structure impacts your chosen company's financial performance as measured by performance variables over the past three years. Support your response with data and graphs illustrating two performance variables of your choosing (e.g., sales, net income, stock price) over time.

The question of how would possible changes in the industry's market structure impact your chosen company's business strategy in the future? Keep your company's current business strategy in mind in your response.