image cool upmarket awareness classic value for money lifecycle durable launch endif loyalty leader sophisticated challenger if Isupportlists VOCABULARY Question A: Choose the correct words/phrases from the box and put them against their meanings (a-j). 3 extra words are given. Words Meanings a) Something that is famous over the years. 2. b) The knowledge and information people have about a brand. 3. c) Something that is simple and easy to use. TUTT 4. d) The time-span people keep buying a product. 5. e) The opinions and beliefs people have about a product. 1) Something that is modern. 7. g) The product or brand that is very successful in a market. 8. h) Something that is sold at a good price. 9. 1) Introduction of a new product to the market 10. j) Something that is strong and lasts a long time