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You have uncovered the Needs and now you have to craft your message and start presenting or giving your customer information that will address their needs/solve their problem. Depending on the Need you uncovered, you will talk about different features but remember, you three Devices: always present Features with the Benefit that addresses your customer's problem or uncovered need. You present the benefit by using one of 1. Anecdote (tell them a story), 2. Comparison (tell them how your product/service solution compares to what they are using now) or 3. Analogy (explain the benefit by comparing your product or service to something totally different yet something they understand) Needs Linked with Product Features Imagine an example of each of the 5 Needs or Buying Motives or Problem of the customer in your case and then present the appropriate Features/Benefits Give an example of each NEED your Which Features are you going to Write the words you would use to explain the Benefits of customer might have. Actually write use to satisfy the need indicated. your chosen Feature using one of the following devises: down something they might say to You will pair the Features of your Anecdote/Comparison/Analogy give an example of the five different product with the reasonable need. NEEDS covered in this course Situational Explain your product's benefit by using an Anecdote Explain your product's benefit by using a Comparison Functional Which are you using Circle it, then write it: Anecdote/Comparison/Analogy Social Explain your product's benefit by using an Analogy Psychological Which are you using Circle it, then write it: Anecdote/Comparison/Analogy Knowledge

You have uncovered the Needs and now you have to craft your message and start presenting or giving your customer information that will address their needs/solve their problem. Depending on the Need you uncovered, you will talk about different features but remember, you always present Features with the Benefit that addresses your customer's problem or uncovered need. You present the benefit by using one of three Devices: 1. Anecdote (tell them a story), 2. Comparison (tell them how your product/service solution compares to what they are using now) or 3. Analogy (explain the benefit by comparing your product or service to something totally different yet something they understand) Needs Linked with Product Features Imagine an example of each of the 5 Needs or Buying Motives or Problem of the customer in your case and then present the appropriate Features/Benefits Give an example of each NEED your customer might have. Actually write down something they might say to give an example of the five different NEEDS covered in this course Situational Functional Social Psychological Knowledge Which Features are you going to use to satisfy the need indicated. You will pair the Features of your product with the reasonable need. Write the words you would use to explain the Benefits of your chosen Feature using one of the following devises: Anecdote/Comparison/Analogy Explain your product's benefit by using an Anecdote Explain your product's benefit by using a Comparison Which are you using Circle it, then write it: Anecdote/Comparison/Analogy Explain your product's benefit by using an Analogy Which are you using Circle it, then write it: Anecdote/Comparison/Analogy You have uncovered the Needs and now you have to craft your message and start presenting or giving your customer information that will address their needs/solve their problem. Depending on the Need you uncovered, you will talk about different features but remember, you always present Features with the Benefit that addresses your customer's problem or uncovered need. You present the benefit by using one of three Devices: 1. Anecdote (tell them a story), 2. Comparison (tell them how your product/service solution compares to what they are using now) or 3. Analogy (explain the benefit by comparing your product or service to something totally different yet something they understand) Needs Linked with Product Features Imagine an example of each of the 5 Needs or Buying Motives or Problem of the customer in your case and then present the appropriate Features/Benefits Give an example of each NEED your customer might have. Actually write down something they might say to give an example of the five different NEEDS covered in this course Situational Functional Social Psychological Knowledge Which Features are you going to use to satisfy the need indicated. You will pair the Features of your product with the reasonable need. Write the words you would use to explain the Benefits of your chosen Feature using one of the following devises: Anecdote/Comparison/Analogy Explain your product's benefit by using an Anecdote Explain your product's benefit by using a Comparison Which are you using Circle it, then write it: Anecdote/Comparison/Analogy Explain your product's benefit by using an Analogy Which are you using Circle it, then write it: Anecdote/Comparison/Analogy