Question
Images.com is a small Internet retailer of high-quality posters. The company has $720,000 in operating assets and fixed expenses of $151,000 per year. With this
Images.com is a small Internet retailer of high-quality posters. The company has $720,000 in operating assets and fixed expenses of $151,000 per year. With this level of operating assets and fixed expenses, the company can support sales of up to $5.4 million per year. The companys contribution margin ratio is 10%, which means that an additional dollar of sales results in additional contribution margin, and net operating income, of 10 cents. |
Required: | |
1. | Complete the following table showing the relationship between sales and return on investment (ROI). (Round your percentage answers to 2 decimal places. Omit the "$" and "%" signs in your response.) |
Sales | Net Operating Income | Average Operating Assets | ROI |
$4,900,000 | $339,000 | $720,000 | % |
$5,000,000 | $ | $720,000 | % |
$5,100,000 | $ | $720,000 | % |
$5,200,000 | $ | $720,000 | % |
$5,300,000 | $ | $720,000 | % |
$5,400,000 | $ | $720,000 | % |
2. | What happens to the company's return on investment (ROI) as sales increase? (Round your answer to 2 decimal places. Omit the "%" sign in your response) |
ROI | (Click to select)decreases byincreases bywill not change | % |
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