Imagine a mid-sized retail company that sells a variety of products both in physical stores and through an e-commerce platform. The company has decided to undergo a digital transformation to enhance its overall operations, improve customer experiences, and stay competitive in the evolving retail landscape. Scenario Details: The company plans to implement an integrated inventory management system that connects physical stores with the online platform. A new customer loyalty program will be introduced, leveraging data analytics to provide personalized promotions and recommendations. The company aims to optimize its supply chain using IoT devices for real-time tracking of shipments and automated replenishment systems. Employees will receive training on digital tools, and new technologies like augmented reality will be introduced to enhance the in-store shopping experience. The company will focus on a mobile-first strategy, enabling customers to make purchases, track orders, and engage with the loyalty program through a dedicated mobile app. Answer ALL the questions in this section. QUESTION 1: Strategic Alignment (20 Marks) 1.1 How does the proposed digital transformation align with the overall business strategy of the retail company? (10 Marks) 1.2 What potential benefits can the company expect from integrating its inventory management system and implementing a customer loyalty program? (10 Marks) QUESTION 2: Customer Experience (20 Marks) 2.1 How might the introduction of a mobile app and augmented reality enhance the in-store shopping experience for customers? (10 Marks) 2.2 What challenges might the company face in ensuring a seamless and positive customer experience across physical and digital channels? (10 Marks) SECTION B [60 MARKS] Answer ANY THREE (3) questions in this section. QUESTION 3 (20 Marks) Discuss the role of leadership in driving digital transformation by listing FIVE (5) key aspects and explain FIVE (5) change management strategies for successful transformation. QUESTION 4 (20 Marks) Discuss the FIVE (5) ethical and security issues associated with digital transformation, how can businesses ensure the integrity of their data, the data security and ethical use of technologies? QUESTION 5 (20 Marks) List and discuss FIVE (5) key challenges and barriers that businesses may face when implementing digital transformation initiatives and how can these challenges be overcome. QUESTION 6 (20 Marks) Explain the concept of Industry 4.0 and its relevance to digital transformation in manufacturing and supply chain management by citing ANY FIVE (5) aspects related to Industry 4.0 in the manufacturing and supply chain management sectors respectively.