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Imagine a multinational company that manufactures High-end wine openers. Most likely this company follows a(n) _______ internationalization strategy: Group of answer choices Localization Transnational International
Imagine a multinational company that manufactures High-end wine openers. Most likely this company follows a(n) _______ internationalization strategy: Group of answer choices Localization Transnational International Global Standardization
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Rethinking Prestige Branding: Secrets Of The Ueber-Brands
Authors: Wolfgang Schaefer, J P Kuehlwein
1st Edition
0749470038, 9780749470036
