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Imagine consumers associate your brand with an upscale formal clothing brand. Your brand is also associated with men's dress shirts. When exposed to stimuli in
Imagine consumers associate your brand with an upscale formal clothing brand.
Your brand is also associated with men's dress shirts.
When exposed to stimuli in form of either men's dress shirts or upscale formal clothing, which one will lead to recall of your brand faster?
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Essentials of Management
Authors: Andrew J. DuBrin
9th Edition
538478233, 2900538478235, 978-0538478236
