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Imagine that a company named FreshTea wants to determine if the color of their tea packaging affects consumer purchase intent. They design three different packages:
Imagine that a company named "FreshTea" wants to determine if the color of their tea packaging affects consumer purchase intent. They design three different packages: a blue one, a red one, and a green one. They then survey 300 customers, showing them the different colored packages, and ask them to rate their likelihood to purchase on a scale from 1 to 10. Please identify the independent variable, dependent variable, and three extraneous variables.
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