Imagine that Neofect conducted a concept statement testing and they learned the proportion of respondents for each level of willingness to buy, as provided below.

Definitely would buy: 40%

Probably would buy: 20%

Might or might not buy: 15%

Probably would not buy: 15%

Definitely would not buy: 10%

Suppose that Neofect is taking only the first two answer categories (i.e., 40% + 20% = 60%) as their potential customer base. According to the three-factor model that we learned in the lecture, there are three reduction factors, "f1", "f2" and "f3". Taking into account these three factors help to forecast Neofect's future market performance. Briefly explain what the three factors are, and, conduct your analysis using the three factors. The three factors do not have to be precise because this is hypothetical. If you want to justify the numbers you come up with for the factors, please do so, and also, please note that doing so is optional