Imagine that Shiseido decided to create a new IMC plan to partially rebrand their company. Offer them some guidelines on what they should and could change versus aspects that they should not change and explain why based on your knowledge of the topic content. Ensure your answer includes, but is not limited to, digital and social media.

Reference-https://martinroll.com/resources/articles/asia/shiseido-the-asian-cosmetic-brand/