Imagine that the results of the following research design were as follows in terms of averages of the dependent measure (attitude toward the advertisement ranging from (poor=1 to excellent=7).

Mood: Happy Sad

Gender

Male 6.86 4.35

Female 4.44 6.77

Now, what would you expect to be significant in the ANOVA design? Would it be the main effect of gender (why or why not)? The main effect of mood (why or why not)?; or the interaction of mood x gender (why or why not)? (15 points).

If the researcher were to report that there was no impact of mood on the data and no impact of gender, why would the interpretation of these results be incomplete? (5 points).