Imagine that there are about 12 companies that sell golf clubs. We focus on two of these, Firm A and Firm B.

Firm A uses the best alloys but sells its clubs for a high price. Firm B uses cheaper materials but sells its clubs for a low price.

Which is most likely to be true?

(a) Firm A & B are in different industries

(b) Firm A & B are in different strategic groups

(c) Firm A will be more profitable than Firm B

(d) Firm B will be more profitable than Firm A

Imagine that there are about 12 companies that sell golf clubs. We focus on two of these, Firm A and Firm B. Firm A uses the best alloys but sells its clubs for a high price. Firm B uses cheaper materials but sells its clubs for a low price. Which is most likely to be true? Firm A&B are in different industries Firm A \& B are in different strategic groups Firm A will be more profitable than Firm B Firm B will be more profitable than Firm A