Imagine that you are a digital marketing manager working at Mountain
Equipment Co-op (MEC). In your role, you are responsible for a total annual budget of $75,000. You need to budget for the website, paid social media marketing and email marketing under your portfolio. This year, your objective is to use social media to build out the email list and to optimize email marketing so that it generates more revenue for the business.
Create your own budget template to outline how you would spend the $75,000 annual budget keeping in mind your primary objective. Your assignment should include a budget template and a one to two-paragraph explanation of how you made those financial choices.