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Imagine that you are a marketer for a minor league baseball team. Think about the market that you are serving. Discuss what market segmentation is,
Imagine that you are a marketer for a minor league baseball team. Think about the market that you are serving. Discuss what market segmentation is, how it applies to sports, and what are some ways that you would segment the market? After you have compiled your list, discuss each of the segments with your classmates in terms of identifiability, accessibility, and responsiveness.
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