Question
Imagine that you are a marketing manager for a company that sells a product intended for the consumer market and that you have been tasked
- Imagine that you are a marketing manager for a company that sells a product intended for the consumer market and that you have been tasked with developing a promotional strategy:
Describe the product.
What is the objective of your strategy?
What elements of the promotion mix did you use?
What factors did you take into account when choosing the elements of the promotion mix?
For what purposes can a company's marketers use social media and mobile marketing?
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Product Description The product is a smart fitness tracker with advanced features such as heart rate monitoring sleep tracking GPS and a variety of workout modes It also has a sleek design compatibili...
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Management Accounting
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
4th Edition
0730369382, 978-0730369387
