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Imagine that you are assigned to a team responsible for evaluating segment managers' performance measures. A team member has indicated that a friend who is
Imagine that you are assigned to a team responsible for evaluating segment managers' performance measures. A team member has indicated that a friend who is a manager at a competitor's company is evaluated using "ROI", but does not know what "ROI" is. Explain what "ROI" is, and also explain why it is important to use it in analysis.
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