Imagine that you are consulting for Nike. After completing a perceptual map, you identify an opportunity in the market for sneakers. Specifically, there is an unfulfilled need for fashion-forward sneakers. Discuss the two ways that Nike can increase their value proposition for this fashion-forward market segment (looking for the general approaches here) [2.5 pts each]. Next, provide a concrete example for each general approach -- be detailed in your response [2.5 pts each