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Imagine that you are the CEO of a swimsuit company. Describe how you would adapt the marketing of your swimsuits to correspond to conditions in
Imagine that you are the CEO of a swimsuit company. Describe how you would adapt the marketing of your swimsuits to correspond to conditions in Germany and Saudi Arabia. In particular, think about the nature of the product (swimsuits), its pricing and distribution, and the marketing communications associated with it. Keep in mind that Germany is an advanced economy with a liberal culture, and Saudi Arabia is an emerging market with a conservative culture rooted in Islam.
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