Imagine that you are the head of strategic planning for a 150-bed general hospital in a medium-sized city with a diverse population representing a cross-section of U.S. society. Consider the most prominent variables that define a population and compile a list of the segments into which the hospital's overall market could be defined. From the list, identify segments in which patients might want something unique in their hospital services. Post the list of segments and the potential patient wants for each segment.