Imagine that you are the marketing manager for Swiitch Beauty. The brand will be launching a new mens skin care range to cater to the male grooming market in Africa. Design the marketing mix (4Ps) for the new range using the following to guide your answer:

3.1 Product: - What type of products should the brand offer? (3) - Describe each level of the product for Swiitch Beautys new mens skin care range (9) - Which type of brand would Swiitch be utilising and why?