Imagine that you are the Marketing Manager of a travel and tourism agency in New York, and you are working on finding ways to attract college students who want to travel to the Caribbean to spend a week in an All-inclusive resort. You purchased a database made by a third party that contains all students in New York and you are now working on your Data Mining.

1. What information do you think should this database include (students' names, emails, addresses, nationalities, etc) and why do you think these data are helpful.
2. How would you work with these data? What will try to find?
3. How will use what you have learned in your Data Mining to attract your new customers?