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Imagine that you are the Marketing Manager of a travel and tourism agency in New York, and you are working on finding ways to attract
Imagine that you are the Marketing Manager of a travel and tourism agency in New York, and you are working on finding ways to attract college students who want to travel to the Caribbean to spend a week in an All-inclusive resort. You purchased a database made by a third party that contains all students in New York and you are now working on your Data Mining.
- What information do you think should this database include (students' names, emails, addresses, nationalities, etc) and why do you think these data are helpful.
- How would you work with these data? What will try to find?
- How will use what you have learned in your Data Mining to attract your new customers?
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