Imagine that you are working as a Marketing manager at Hardee's Pakistan. Your boss has asked you to research about how people evaluate Hardee's products in relation to that of its competitors. The goal is to understand about the attributes that people use during the evaluation process, and to what extent they believe Hardee's and its competitor brands possess those attributes. After completing your investigation, you have to submit the report that must answer the following questions:

1.Briefly describe Hardee's business and its major competitors (at least 4)?

2.Tabulate the data (hypothetical) that show various attributes people deem important during an evaluation process, and to what extent they believe each brand possesses those attributes.

3.Based on the data, calculate the evaluation score for each brand you studied and interpret your findings.

Based on the findings, what actions would you recommend for Hardee's to improve its image