Imagine that you had some extra money lying around that you can invest. Pick a company that you believe would be a good stock to own in your own portfolio. Defend your choice with quantitative and/or qualitative factors in a short analysis of a few paragraphs!

If you have a limited amount of money to invest either in a corporate bond or in the shares of the same company you picked in question 1, what would you choose? Explain your reasons. If you are making assumptions on which you are basing your decision, state these.