Imagine that you have been hired by a major corporation to plan and market an incentive trip for their top performing managers and their spouses/significant other. Your client has decided that they would like to take their people on a luxury cruise aboard a mid-sized cruise ship to an exotic destination. The client expects to have 450 employees qualify for the trip, so with their plus one and the corporate leadership they would like to charter a ship that can accommodate 1,000 people for a 5 day/4-night cruise. Use an existing cruise on an existing cruise line / ship using an existing itinerary. The client wants to see the factors considered in the formulating of this trip, so a degree of background and influencing materials needs to be included.

Define the Role of Advertising and Sales Promotions.

Produce a detailedpromotion associated with your incentive trip.

Provide examples of the marketing tools you are using for your trip.

List types of joint promotions you might be using.

Cite your source if possible.