Imagine that you have identified 3 target segments: Segment Blue (100 members), Segment Yellow (200 members), and Segment Red (300 members). You have sent emails to each of these groups at a cost per email of 10 cents (for Segment Blue), 20 cents (for Segment Yellow) and 30 cents (for Segment Red). Imagine that you attain a 5% yield from each group with an average resulting margin per order of $4. Which segment(s) can you profitably pursue? In other words, which segment(s) achieve a positive segment value for your email promotional campaign?

1. Segment Blue

2. Segment Yellow

3. Segment Red

4. Segments blue & yellow

5. none