Imagine that you have just acquired a traditional little hardware store in a suburban strip centre.There's a small local customer base that's older in age.They tend to be local home owners. You decide to keep and grow the business and update the marketing to the new digital era.You need to attract a newandyoungercustomerwhilekeeping your existing older customer(as they have been paying your bills).

Using the four behaviorswith marketingvalue - what is your marketing strategy for each of the behaviours