Imagine that you have just successfully completed the Integrated Management Practice Module. You have been approached by a close friend who inherited R50 000 rand from a deceased relative, requesting your assistance in navigating the road ahead concerning any of the Kasi business opportunities presented in the case study. After your initial meeting with your friend and your subsequent appointment as business consultant, you were given the following brief: 1. Your friend is looking into a Kasi business idea and needs your guidance regarding the identification of a suitable business opportunity, to cease upon it, and to create such a business for the market. 2. Your friend also indicated that all business administration matters pertaining to legal registration of the business, licensing, creating a business account, and so forth, will be addressed. Your guidance, advice and recommendations are sought regarding integrated management practice to achieve competitive advantage. 3. You are also tasked to formulate strategic documents, undertake an environmental analysis, formulate a business strategy, as well as craft a suitable implementation plan. 4. Furthermore, your friend is very keen to involve you as partner and stakeholder in the business.

Case study

Read the case study below entitled TOWNSHIP BUSINESS IDEAS AND OPPORTUNITIES [UPDATED] posted on Oct 18th, 2021. This article forms part of SME South Africas Township Entrepreneurship series. This article was originally published in October 2018, due to its popularity its been updated with brand new township business ideas in South Africa on 18 October 2021. South Africas townships have always been a hive for entrepreneurial activity; however, the over-saturation of certain sectors has affected the chances of their success. These are typically sectors with low barriers to entry and low capital requirements. This is beginning to change as more entrepreneurs look to launch businesses in previously under explored sectors which could give rise to the next million-rand enterprises. Kabelo Selebalo, founder at Menzion Digital, a Ekhurhuleni-based design and development agency that services township-based businesses, says that many of these trends are being driven by young upwardly mobile black professionals who are seeking greater convenience and service. Starting a business is always a risk but pursuing one of these promising sectors can improve your odds. Selebalo shares promising sectors township entrepreneurs should consider stepping into

1. Food markets Social events have moved outdoors with food markets being the leading contender in this market. The market trend has caught on in many townships across the country, with many entrepreneurs launching their own food markets or cookouts catering for that market. These entrepreneurs are catering to a young and trendy crowd that is increasingly looking for authentic experiences think food, fashion, and music. The growth of this trend has also meant that major brands are looking to partner with such events.

QUESTION 3

Critically evaluate existing Kasi market offerings within the strategic space you identified for the company. Explain the strategic significance of Key Success Factors (KSFs) to the management of the company and its targeted market(s). Identify and present at least three (3) KSFs your company should deliver to its market(s).

QUESTION 4

Identify a suitable generic business-level strategy for the company. Clearly indicate the target market you identified and justify whether you think the positioning will be on being different (differentiation and effectiveness) or on being better (cost and efficiency)? (10 marks)