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Imagine that your company is considering the launch of a product or brand in a new market. What company and product are you choosing? SWOT

Imagine that your company is considering the launch of a product or brand in a new market. What company and product are you choosing?

SWOT analysis for the company.

Strengths

In light of the competition, what are your company's strengths?

Weaknesses

What are its weaknesses?

Opportunities

Given the competitive set, what are the opportunities that your company might exploit?

Threats

What threats, competitive or otherwise, does your company face?

PESTLE analysis for the company.

Political

Economic

Sociological

Technological

Legal

Environmental

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