Imagine that your company is launching a revolutionary, plant$-$based meat substitute targeting environmentally conscious consumers. However, detailed market research data on this niche area is scarce. You need a forecasting method that leverages the expertise of various specialists $$ such as dieticians, health experts and nutritionists $$ through controlled brainstorming sessions to make informed predictions while minimising individual biases. What qualitative technique in forecasting sales best suits this challenge?

Select one:

Delphi technique

user survey

sales force survey

jury of executive opinion