Imagine that your Director of Public Relations has instructed you to come with a successful public relations campaign for the year 2022. The campaign should generate good publicity and participation from before you conduct the detailed proposal for the the general publics. But PR campaign, the director requires a campaign including detailed proposal for the campaign including a proposed budget.

Required: Using your knowledge in Strategic planning in Public relations process, develop a PR Campaign (Community relations, Awareness Creation Campaign, Corporate Social Responsibility, Crisis Communication plan, launch of a product) of your choice while clearly stating the following; 1. Formative research, Situation analysis, SWOT analysis 2. Action Planning/ Program planning/Objective setting (include estimated budget in the campaign/program) 3. Communication Tactics/Action (show how you will select communication strategy) 4. Evaluation ( show in your proposal how you will evaluate success or failures) Assessment 1. Clear research with situation analysis ( 2 marks) 2. Well stated objectives/plans and budget (2 marks) 3. Selection of effective communication strategies (2 marks) 4. Evaluation that shows possible success and possible failures (2 marks) 5. Overall content and flow of argument (2 marks)