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Imagine the following scenarios. In the first, a political candidate runs misleading ads that distort their opponent's policies, and because of this, citizens vote against

Imagine the following scenarios. In the first, a political candidate runs misleading ads that distort their opponent's policies, and because of this, citizens vote against the opponent. In the second, a local environmental organization runs an ad campaign reminding people to turn the faucet off while brushing their teeth. As a result, water consumption in the town falls slightly. Both scenarios are examples of people or organizations using which tactic to overcome opposition?

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