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Imagine there are two bidders for the Google paid search keyword DC Locksmith. AAA Locksmith has a quality score of 10 and bids $5

Imagine there are two bidders for the Google paid search keyword "DC Locksmith." AAA Locksmith has a quality score of 10 and bids $5 CPC while the surprisingly-named XYZ Locksmith has a quality score of 8 and bids $6. Which will be shown in the top location and how much will this advertiser pay per click?

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