Imagine you are a consultant hired to help two start-up companies develop their E-commerce website. Use the 5 part social marketing process model. Select two websites of your choice and rate the sites using the social marketing process model to both.

• Identify the two sites and provide a link to their home page.
• How well do these sites acquire fans?
• How well do these sites generate engagement?
• How well do these sites amplify responses?
• How well do these sites create a community which should result in brand strength?
• Make one recommendation for each site to improve their effectiveness.