Imagine you are a digital marketer for an online retailer selling expensive audio equipment. You want to conduct a promotional campaign, in which people are offered the chance to win back the total amount of their purchase. To qualify, they must make the purchase, sign up, leave their personal details and give permission for sending a newsletter.

a. To what extent should you protect yourself and participants against cybercrime?

b. How can you best ask the participants for permission to send the newsletter? And what should you mention in the privacy statement?

c. Name a few attractive promotional offers that are permitted by legislation pertaining to games of chance, and at least one that is only allowed as a (promotional) game of chance.