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Imagine you are a Product Development Manager at ABC Corporation, a leading company known for innovative consumer products. In your role, you have been entrusted

Imagine you are a Product Development Manager at ABC Corporation, a leading company known for innovative consumer products. In your role, you have been entrusted with the responsibility to spearhead the redesign of an existing product to meet evolving market demands. The company has specifically assigned you to apply Quality Function Deployment (QFD) techniques to ensure the success of product transformation of a new 2 door fridge.

Outline the steps for implementing Quality Function Deployment (QFD) in the redesign process and discuss your approach to gathering and prioritising customer requirements for design enhancements.

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