Imagine you are a successful and well-respected, mid-level professional in a large corporation that is concerned about losing business to an ever-growing number of competitors, many of which are far smaller. You have been asked to produce a "skunkworks unit" within the firm to develop new strategic insights and products to help your firm survive. Drawing on your personal experiences, as well as insights from the text and the Internet, produce a prioritized list of five to seven key attributes at the heart of the design of your new unit. (essay question, references)