Imagine you are an agency that conducts influencer marketing for various clients.

One of your clients is Samsung, and they would like to execute an influencer marketing campaign for their mobile phones.

The other client is Hob Shop, which is a relatively small-medium enterprise, that sells mobile phone accessories.

How can you benefit from influencers in the best possible way at different stages of a consumers decision journey (awareness, consideration, preference, action, loyalty and advocacy) for these two different type of brands. What are the criteria we should consider when benefiting from micro-influencers versus macro influencers for these two brands?