Imagine you are an employee in your county's Health and Human Services Agency (HHSA). Your department is launching a campaign to increase quality services for your community's underserved. You are tasked with developing a media message that HHSA will disseminate to the public to persuade people to donate money for a mobile screening bus that can travel to rural areas of the county and reach underserved individuals and families.

Present the text of your media message.

Consider the influence techniques and strategies you learned all term and explain how you used at least three strategies, techniques, and/or principles (at least one from Week 6 Required Readings) to develop your message. Evaluate your reasoning for choosing these techniques.

Justify how your media message is ethical by referencing specific codes of ethics and other resources.

References:

Perloff, R. M. (2021).The dynamics of persuasion: Communication and attitudes in the 21st century(7th ed.). Routledge.

Synder, W. S. (2011). Principles and practices for advertising ethics.Institute for Advertising Ethics. Retrieved from https://instituteforadvertisingethics.org/s/IAEPrincipalsandPractices.pdf

Kenechukwu S. A, Asemah, E. S., & Edegoh, L. O. N. (2013).Behind advertising: The language of persuasionLinks to an external site..International Journal of Asian Social Science,3(4), 951-959. Retrieved from https://archive.aessweb.com/index.php/5007/article/view/2468/3764

The authors analyze the power of persuasive language in advertising to influence consumer behavior, as well as consider criticisms of advertising techniques. Read the article for support in developing your media campaign for the Week 6 Discussion.

Andrews, K. R., Carpenter, C. J., Shaw, A. S., & Boster, F. J. (2008).The legitimization of paltry favors effect: A review and meta-analysisLinks to an external site..Communication Reports,21(2), 59-69. Retrieved from https://www.researchgate.net/profile/Christopher_Carpenter/publication/230584128_The_Legitimization_of_Paltry_Favors_Effect_A_Review_and_Meta-Analysis/links/0fcfd501aa39164b40000000/The-Legitimization-of-Paltry-Favors-Effect-A-Review-and-Meta-Analysis.pdf

Agency for Healthcare Research and Quality (AHRQ). (2022, October).2022 National Healthcare Quality and Disparities ReportLinks to an external site.. Retrieved from https://www.ahrq.gov/sites/default/files/wysiwyg/research/findings/nhqrdr/2022qdr.pdf

Access the information on health needs for help in identifying your key campaign message.