Imagine you are an executive for the company and an executive from your competitor offers to sell to you their marketing plan for $25 million. What is the ethical dilemma? Are the alternatives or courses of action you can take? What would you do? Would you buy the confidential marketing plan of your competitor if you can use the information to increase the sales of your employer by $100 million dollars and you get a $5 million dollar bonus? Classify the purchase of the marketing plan as either

Legal, but unethical

Legal, and ethical

Illegal, and unethical

Illegal, but ethical.

In addition to the above scenario, what are some ethical issues encountered by the company in the last several years? Discuss fully the ethical dilemma in the marketing of the product or service. What are 3 possible actions the company can take to deal with the situation? How did they company deal with the situation. Imagine you are a consultant. What do you suggest the company do in response to the situation.