1. Imagine you are hired as a marketing manager in a pharmaceutical firm and intend to deploy Salesforce.com for CRM integration for improved tracking of sales leads. The annual expenditure for the deployment of 100 subscriptions is INR 25 Lacs. The cost is fixed for 3 subsequent years but after 3 years it will increase by 10% annually.

1. Using proper assumptions, discuss how will you convince management that this investment will convert into a better ROI in a long run? Keep in the account of soft (intangible) benefits as well.