Imagine you are planning a brand extension of the Lego brand to a new segment of robotic toys targeting educational opportunities related to computer programming for middle school children in the U.S.

1. Describe the common elements that will transfer from the current Lego product brand to the new robotic product line.
2. Identify any points of confusion that the brand extension might create for existing Lego customers.
3. Are there any aspects of the new robotic products that need to be separated from the existing products in order to manage potential confusion in the customers' perception?