Imagine you are running the e-commerce platform called Beauty Market. It specialises in selling cosmetics and skincare products of a variety of brands around the world like Korea, Japan and France. [a] Search Engine Optimisation(SEO) marketing is picked as one of the digital marketing strategies you would use to promote your business. describe the marketing strategy. Provide explanations why such marketing strategy is particularly relevant to your e-commerce business. Explain how you would implement it to promote your website. [20 marks] [b] For the marketing strategy that you picked: Describe what are the most relevant social and/or ethical issues that you might need to take into consideration when executing your marketing strategy. [10 marks] (Ethical and social issues: health, employment, privacy, individuality, working conditions & crime)