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Imagine you are the CEO of a network of holiday resorts. The clients want value for money (customer perspective) and your shareholders need a return

Imagine you are the CEO of a network of holiday resorts. The clients want value for money (customer perspective) and your shareholders need a return on equity higher than any other investment (financial perspective). Following the examples provided in class, please create a strategy map including non-financial indicators for each of the three non-financial perspectives (Customers, Internal processes, Learning and growth). Between two and three indicators are required per perspective and you may add a second financial indicator into the financial perspective if needed.

Perspective

Indicators

Finance

Customers

Internal processes

Learning and growth

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