Imagine you are the CMO of "DormLife Solutions." You sell high-end, relatively expensive furniture solutions to consumers who are trying to maximize the space utilization of their college dormitory. One of your most profitable products is the "Bunk Suspender," this is a made-to-order wooden rig that allows the user to suspend their dorm room beds above the floor This product is only sold through your online ecommerce store. Customers provide DormLife Solutions with precise measurements, and DormLife Solutions ships a custom bunk solution. Click the icon to view a full description of the 4 distinct segments of customers who buy the "Bunk Suspender." Click the icon to view a full description of the metrics captured by the marketing research company. Click the icon to view the analytic data about the stages of the purchase process. Which segment is most likely to decide between a large number of offerings before making a choice? Which segment appears to have the largest negative gap between their expectations for our product and their actual experience with our product? Which segment requires additional investigation to understand the attributes that are important to them? More Inf There are 4 distinct segments of customers who buy the "Bunk Suspender." Each one of these segments tends to go about the buying process differently, and each segment has its own unique priorities in mind when buying the Bunk Suspender. The segments are characterized below: Segment A: Tend to spend a large amount of time looking for a bunk bed solution. Are willing to pay a higher price but only if they are convinced the product is superior to other options. Usually buys well before the school year begins. Segment B: This segment usually buys after they have already arrived at school. Unsatisfied with the cramped space of their dorm rocm, this segment tends to look quickly for any suitable solutions. Segment C: Extremely sensitive to price. This segment tends to do extensive research, but mostly because they are hunting for the cheapest solution available. Segment D: These customers tend to find the purchasing process very stressful and frustrating because of the necessity of providing precise measurements. Imagine you are the CMO of "DormLife Solutions." You sell high-end, relatively expensive furniture solutions to consumers who are trying to maximize the space utilization of their college dormitory. One of your most profitable products is the "Bunk Suspender," this is a made-to-order wooden rig that allows the user to suspend their dorm room beds above the floor This product is only sold through your online ecommerce store. Customers provide DormLife Solutions with precise measurements, and DormLife Solutions ships a custom bunk solution. Click the icon to view a full description of the 4 distinct segments of customers who buy the "Bunk Suspender." Click the icon to view a full description of the metrics captured by the marketing research company. Click the icon to view the analytic data about the stages of the purchase process. Which segment is most likely to decide between a large number of offerings before making a choice? Which segment appears to have the largest negative gap between their expectations for our product and their actual experience with our product? Which segment requires additional investigation to understand the attributes that are important to them? More Inf There are 4 distinct segments of customers who buy the "Bunk Suspender." Each one of these segments tends to go about the buying process differently, and each segment has its own unique priorities in mind when buying the Bunk Suspender. The segments are characterized below: Segment A: Tend to spend a large amount of time looking for a bunk bed solution. Are willing to pay a higher price but only if they are convinced the product is superior to other options. Usually buys well before the school year begins. Segment B: This segment usually buys after they have already arrived at school. Unsatisfied with the cramped space of their dorm rocm, this segment tends to look quickly for any suitable solutions. Segment C: Extremely sensitive to price. This segment tends to do extensive research, but mostly because they are hunting for the cheapest solution available. Segment D: These customers tend to find the purchasing process very stressful and frustrating because of the necessity of providing precise measurements