Imagine you are the database marketing specialist at American Express. The product manager for the Cobalt card has come to you asking for an email list they can use for a marketing campaign. There's a data analyst who will do the data mining for you, but you have to ask the questions. What will you ask them to do? Remember the customer database has 54.6 million records, but AmEx has lots of other data about its customers, and it's all available for you to mine.