Imagine you are the marketing manager for one of the eateries/restaurants in the central business district (CBD) of your city. Using the value proposition canvas, answer the following questions.

a.Identify the 'customer jobs' for a group of university students when they are going out in the CBD of your city, and are looking for something to eat and a place to dine in.

b.What are the 'pains' related to the customer jobs?

c.What are the 'gains' related to the customer jobs?

d.Referring to your answers pertaining to customer jobs, pains, and gains, how can your eatery or restaurant's offerings be improved List all customer jobs, pains, and gains that are relevant to the customer segment.

subject marketing management

lecture develop customer